Striving to get on their customers’ ‘day one lists’, some B2B firms are positioning brand spend as the cherry on top of their ...

In terms of what is motivating that increased investment, over four in five (81%) marketers agree that generative AI has made ...

From McDonald’s former CEO declaring marketing can change the trajectory of a business, to the long-term impact of influencer ...

A decade after This Girl Can first launched, marketing director Kate Dale reflects on how the campaign has evolved to be more ...

Distinctiveness drives the ability for brands to cut through the noise facing modern consumers, says Asahi Super Dry’s global ...

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Primark’s admission it needs to “work harder” to attract shoppers after ...

Ben & Jerry’s co-founder Jerry Greenfield has quit the brand, accusing Unilever of having “silenced” the brand on social justice issues. “It was always about more than just ice cream; it was a way to ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

It’s hard to believe less than three years have passed since the explosive release of ChatGPT turned artificial intelligence (AI) into what felt like a marketing must-have, practically overnight.

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...