An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Mail's digital subscription program has now passed a quarter-million paying readers ... perhaps because it offers 80% less ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...