Marketers are expected to lose $1.4 billion this year due to affiliate fraud, according to a new global economic study by CHEQ. The cybersecurity company has undertaken a report detailing the full ...

It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts from a variety of North American companies what they expect will be ...

COVID-19 has changed so many aspects of our lives and how we do business. Now we’re moving into a different phase of this global situation. Brands are working hard to define their best growth ...

Button has announced a strategic partnership with Adjust , a global app marketing platform, to enable brands to be able to clearly view app traffic optimised for conversions via Button in their Adjust ...

Global digital marketing agency Croud has appointed Emil Bielski, former chief strategy officer at iProspect, as UK managing director. The appointment follows the agency’s recent £30 million ...

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...

Here's how to get the best out of one-to-one partnerships in the affiliate space. Brian Marcus 04 Aug 2020 Affiliate Program Management Strategies for Advertisers ...

Facebook has unveiled a new $2 million investment in grant funding to support publishers in the Asia Pacific (APAC) region covering the Coronavirus pandemic. Redirecting funds which were meant for the ...

Interestingly, it is many of these same marketers who are struggling to make their ad strategies and investments work over the long haul. It is these same marketers who are lip biting and ...

Performance marketing agency, Journey Further, has today (May 7) launched a new consultancy offering to provide growth and transformation support for brands in current times. The Leeds, Manchester and ...

Who should be responsible for training in this business? How does the training contribute to the development of affiliate marketing and making it more popular?