Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

Earlier today I sent an email to employees announcing that I’d be stepping back from my role as the head of YouTube to start a new chapter focused on my family, health and personal projects I'm ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

Starting today, we are testing an experimental feature to allow people to add notes to provide relevant, timely, and easy-to-understand context on videos. For example, this could include notes that ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. YouTube creators ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

With Super Thanks, creators instantly unlock an easy and new fan funded revenue stream, letting viewers support and connect more deeply with their videos. A rundown on Super Thanks and all the other ...

TV is now the primary device for YouTube viewing in the US. Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025. One of the most ...

Whether you're whipping up a culinary masterpiece with a new recipe or glued to Michelle Khare's latest challenge, there’s something on YouTube for everyone. User feedback is crucial to how we push ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...