University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Brad Jones joins from Mojo Supermarket, promising to turn one of the biggest indie agencies “into one of the best.” ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Affiliate marketing is a performance-based advertising strategy in which brands reward third-party publishers, known as affiliates, for driving traffic, leads or sales through tracked links.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Entries in the Ad Age Encyclopedia may use AI-assisted tools to summarize and structure insights from Ad Age’s original reporting. All entries are based solely on Ad Age content and are reviewed by ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.