At the start of the summer, Strapping ran three stores across Sacramento. Now, it’s down to one after shutting down in ...

"Seed-strapping," or raising one round of funding and scaling profitably from there, is gaining popularity among startup founders amid a downturn in venture capital markets.

If one-strapping, and later two-strapping, were about being cool, then something in the nature of cool must have changed. I turned to the source that tells us what’s cool: pop culture.