Court Sides With Trojans in “USC” Logo Dispute South Carolina loses a not-so-gentlemanly confrontation By Jonathan Lloyd • Published January 21, 2010 • Updated on January 22, 2010 at 9:23 am ...

Which is the real USC? In a case that has sparked a coast-to-coast war of words, the University of Southern California just won a trademark battle with the University of South Carolina.