Editor's note: Shannon Tennyson and her clothing line, CALZICO, which was developed for tween girls, is next up in our Made by Mom Gift Guide features. As just about any mom of a tween girl knows, the ...
Sara Fowler is the founder of Pleat Collection, a clothing brand for tween girls. She founded the company in 2021 using $25,000 she'd saved from babysitting. That seed money allowed her to be ...
In this report, Teen Vogue's Aiyana Ishmael investigates the state of the tween fashion world, chatting to brands, pre-teens, and teens to pinpoint the trend switch. Sloan Price, 15, vividly remembers ...
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