Revenue growth is a top goal for most companies. But data from McKinsey shows it’s tough to achieve, with only one in eight companies realizing over 10% annual revenue growth between 2010 and 2019.

In today’s fast-moving business environment, marketing is no longer just a support function—it's a core growth engine. Yet, many companies unknowingly sabotage their own success by building weak or ...

Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Marisa Thalberg, Lowe’s chief brand and marketing officer, has exited the company as part of a broader reorganization effort. Thalberg became Lowe’s CMO in February 2020. As part of the realignment, ...

Let’s be honest: in most businesses, marketing gets the spotlight and the lion’s share of the budget, while communications gets the leftovers. Marketing is close to the CEO, and some CMOs are at the ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...