Anatomy of a Lead Nurturing Email. Now that you’ve reviewed some of the best practices for plotting out email lead nurturing campaigns, give some thought to how you’ll compose each individual ...

If you already have lead-nurturing campaigns set up, make sure they’re actually working. Set goals and key performance indicators (KPIs) for your campaigns to check what may need improvement.

Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s also about ...

For example, a prospect whose trial had expired and has not bothered to interact with the business again. A lead nurturing email campaign or a social media-based retargeting campaign can help resume ...

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

Measuring Your Lead-nurturing Campaigns - 01/17/2012. Events Home 2025 Events Calendar Upcoming Events Planning & Buying Awards April 14, 2025, NYC ...

Lead magnets are effective in driving demand generation in exchange for obtaining valuable information from leads. However, one of the biggest mistakes B2B businesses make is that they stop nurturing ...

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches ...

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle.

Establish Lead Nurturing Goals. The first step in setting up a successful lead nurturing plan is to create clear goals that are measurable and aligned with your overall agency objectives.