Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl. The brand turned the phrase into a cultural phenomenon back in 2017.

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.

It released ad campaigns about summer fun and football that included a Super Bowl spot with NFL greats Manning and Emmitt Smith. To help win back alienated fans, Bud Light inked a multi-year deal ...

Beer distribution company Constellation, which owns the U.S. rights to Corona and Modelo, has admitted to having a tough time dealing with the changing political landscape.

Amid the backlash to the disastrous campaign, Heinerscheid was hammered for comments that surfaced from a podcast interview in which she revealed her intentions to make Bud Light more woke.

Tinder and Bud Light will test various video lengths over the course of the campaign. Users who engage with the ad will be redirected to a custom co-branded page where they can show how they are ready ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

She added that the abuse she experienced as a result of the Bud Light campaign was 'disheartening'.

On Tuesday, the "Coffee" singer, 39, posted a video of herself singing the perennial sports song "Take Me Out to the Ball Game" for a new Bud Light campaign celebrating the return of Major League ...