Robert Irwin is proving to be Tourism Australia’s most successful ambassador since Paul Hogan with the latest version of its ...

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Launching in the UK this week, the Howzat for a holiday? creative will screen on TV and digital channels across England.

It’s the first commercial to win the new award, going up against five other major commercials in the category. The Dundee commercial was against Australia Santa Crashes Christmas by Aldi, Frank by ...

A toy unicorn and a stuffed kangaroo go on a tour of Australia in a nine-minute film to promote the country to potential holidaymakers. "Come and say g'day" by M&C Saatchi Sydney is the next ...

Pat Cummins, as a prominent figure in Australian cricket, represents not just the sport but also the vibrant culture and stunning landscapes of Australia. By featuring in tourism advertisements, ...

The G’Day Dogs food truck made multiple appearances across the Big Apple last week in a bid to entice Americans to visit Australia on holiday, as part of Tourism Australia’s two-year $130 million Come ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Prior to the COVID-19 pandemic, Australia welcomed 9.5 milllion International visitors contributed approximatetly $45.4 billion to Australia’s economy. We’ve not had a typical year for a while, but ...

Tourism Australia's latest American promotion has swapped bikini-clad models for beetroot-topped hotdogs, burning through nearly half a million dollars of taxpayer money. The G’Day Dogs food truck ...