Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...

Marks & Spencer Food has launched a campaign to highlight its new health and wellness ranges, focused on a hero product called the Brain Ball. The campaign, which breaks today, will run across TV, ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

I’m not going to sugarcoat it: 2025 will be a reckoning. The gap between those who see AI as a creative multiplier and those ...