Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez was a classic, makeup-free beauty while stepping out for dinner with Benny Blanco in Los Angeles on Friday night ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She's also introducing Fragrance ...

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Selena Gomez just became something rare: a billionaire! The Rare Beauty founder, 32, is now a billionaire on the Bloomberg Billionaire Index with an estimated $1.3 billion fortune after the ...

Gomez also let fans know to follow Rare Beauty's Instagram page, which also already has more than 1 million followers. One post from the brand reads, "You are not defined by a photo, a like, or a ...