Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.

According to video game industry analyst Mat Piscatella, PS5 Pro sales are not keeping up with its PS4 counterpart.

For savings, the chief retail analyst at Circana suggests buying things like tissues in bulk. The New York Yankees have ...

Reports show that gaming hardware sales have dropped a significant amount, reflecting a potential shift in recent consumer ...

Circana has released its US sales data for January 2025, and there are no prizes for guessing which flagship shooter has ...

Rebirth's successful launch on Steam, the Square Enix title leaped to the No.3 spot of Circana's US charts for January. Final ...

Circana analyst Mat Piscatella said that Activision’s “Call of Duty: Black Ops 6” was January’s best-selling video game, also ranking 1st on PlayStation platforms while pl ...

Circana provides Ahold Delhaize USA companies with analytical support to inform decision-making, boost supply chain ...

Amgen invests $200M in India's tech center to leverage AI for drug development. The U.S. FDA seeks to rehire 300 staff ...