Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring viewership of YouTube content on television sets. The partnership will see Barb ...

Barb has announced it is expanding its YouTube measurement to include content watched on TV sets. The initiative follows a proof-of-concept test run by research partner Kantar Media in November. Barb ...

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that ...

Barb and research partner Kantar Media have published their first report into what the British public are watching on YouTube. The landmark initiative makes Barb the first TV joint-industry ...

Following yesterday’s news from Ofcom that YouTube has overtaken ITV to become the UK’s second most-watched service, Barb has announced it has begun reporting TV-set viewing to YouTube channels. Barb ...

Over half of YouTube's U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost ...

UK audience-measurement organisation Barb Audiences and research partner Kantar Media have begun reporting on the YouTube content people watch on TV sets, with Peppa Pig’s official channel riding high ...

Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost ...