But while that's the most visible use of the Yamaha name, logo, and branding ... deals in anything with a motor that can move you around and isn't a car — the company makes musical instruments ...

And it’s not like I’ve owned only Yamahas, either. I’ve had lots of other bikes, too—KTMs, a Triumph, Kawasakis, and even a CFMoto. And so I’m convinced that Yamaha is t ...