Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Xiaohongshu can lead travelers off the beaten track, for better or for worse. In some cases, the daka spots on Xiaohongshu are ignored by or unknown to most local people and non-Chinese tourists.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...

Xiaohongshu was valued at $17 billion in a new funding round, with DST Global, Hillhouse, Boyu Capital, and Citic Capital joining as new investors The social e-commerce company’s 2023 revenue ...

Xiaohongshu launched in 2013 primarily as a social e-commerce platform and has largely hosted online shopping, beauty, and styling content, according to Jing Daily. (Functionally, there isn’t ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

Xiaohongshu is stuffed with users’ reviews of the restaurant, with some posting photos with the chefs. One person declared: “Will keep going as long as it remains open. ...