The way people discover and book travel is undergoing a seismic shift — and social media is at the center of it.

Xiaohongshu, China’s answer to Instagram, is transforming the travel industry for younger adventurers. Locations that offer unique photo ops, such as basketball courts with great views of the ...

Xiaohongshu, China’s answer to Instagram, is transforming the travel industry for younger adventurers. Locations that offer ...

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein ...

The collaboration connects Xiaohongshu’s influential content ecosystem with Taobao and Tmall’s robust eCommerce infrastructure, aiming to bridge content and commerce, offering consumers a ...