Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

On the heels of TikTok’s looming shut down on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another Chinese app is catching some attention ...

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

J-pop star Ayumi Hamasaki has responded after hearing about fans who waited for her in vain at Changi Airport. In an ...

Many of them are followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible. Hong Kong's Kennedy Town district is a Xiaohongshu favorite.