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Helmets account for more than 50 percent of Xenith's business, Sullivan said, with shoulder pads and apparel taking the rest.

Its Shadow XR helmet debuted in January as its most successful product launch to date. It also makes shoulder pads and other equipment.

It also makes shoulder pads and other equipment. The professional and college markets are dominated by behemoths Riddell Sports Group and Schutt Sports. Xenith's primary customers are youth football ...

While Xenith also sells football shoulder pads and some apparel, helmets are its main seller.

Xenith, which also debuted a line of clothing last year, was launched in 2004 by former Harvard University quarterback Vin Ferrara. The company also makes shoulder pads and visors.

Xenith is committed to democratizing protection by making top-rated helmets, shoulder pads, and gear available at an equitable price point for anyone who wants to play football – from youth, to ...

It also makes shoulder pads and other equipment. The professional and college markets are dominated by behemoths Riddell Sports Group and Schutt Sports.