6. Closing statement Restate the main point of your letter. Make sure that you provide an action for the reader. For example: Keep smiling and take care. Write your own letter to someone who ...

Think about the purpose of your letter and include all the relevant details to help the reader understand the reason for your writing and respond when required. For example: You need to think ...

I suggest writing a longer letter first and testing it against a shorter version of the same letter. A fundraising letter I once wrote, for example, tested equally well at eight and six pages, so we ...