Try these South Korean beauty hacks. Sunscreen Every Day: Korean women prioritize sun protection all year round. Applying sunscreen daily, even on cloudy days, is considered essential for ...

In South Korea, makeup, skincare, and plastic surgery have dominated social hierarchies. But young women who spent hundreds on beauty products are now resisting these beauty standards. Author ...

The modern Asian face is increasingly defined by a Korean beauty standard, with Southeast Asian women especially looking toward Korea for the latest and most advanced beauty products and procedures.

credit is also due to the Korean makeup and product application techniques they employ. Even as a Korean woman myself, I didn’t have naturally perfect skin. However, even when my skin was at its ...