The BIC, however, is pretty classic in its ability to fill the void when you really need any pen. It is, after all, the world's number one selling pen, and hexagonal to boot! My favorite pen is a ...

Open Culture's retrospective of one of the world's most successful consumer products opens with a reminder that you don't need to be shown such things because they're everywhere. Bich (the foreign ...

The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that. That’s ...

The Biro is not only a beautiful object to play around with, though, it’s also a smart marketing tool. When someone is handed one of these pens, be they a corporate partner, a supplier, or even ...

BIC Triumph 537 Retractable Gel Medium Point Pen: Pack of 12 Pens - $10.68 ( $.89 per pen ) 3. Bic Cristal Ball Pen, 1.0 mm, Black. BIC Cristal For Her Ball Pen: Pack of 16 - $7.61 ( $.47 per pen) vs.

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen ...

Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!" And, here is the BIC for Her T.V. Ad ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right ...