BP’s market cap is $134 billion down from $194 billion at its 52-week high. It is now likely that BP has a negative brand value, not like the American International Group (NYSE: AIG). Douglas A ...

Other Web campaigns are ridiculing BP via online contests to redesign the oil company's logo. Logomyway.com, which lets clients hold design contests for company logos and T-shirts, started its own ...

Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos. But you'll be surprised which ...

Greenpeace asks you, gentle public, to redesign BP’s logo to more aptly convey its dirty ways. Skulls and crossbones welcome. The competition follows Greenpeace’s own guerrilla foray into ...

“the leak in your home town” is an iPhone app that lets users see the BP Deepwater Horizon oil spill whenever they see a BP logo. A user simply launches the app and aims their iPhone’s ...