When it comes to identifying your brand, your logo is probably the ... customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

One recent study, for instance, found that the best logos ... told Fast Company earlier this year in a fascinating piece on how people seem to have inborn reactions to particular colors.

Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy carefully considering what you want your ...

Multinational British Petroleum, commonly known as BP, has lost its 12-year battle to trademark the colour green which dominates its sunburst logo ... the onus is on the company to ­demonstrate ...

A good logo can help skyrocket a company's name-brand recognition and success. (A bad one, on the other hand, can embarrass it). We've put together this list of the best, most beautiful tech ...

The logo is identical to Massachusetts-headquartered Progress Software, with the exception of colour. Canadian Energy Centre went with a blue and white palette, while the tech company opted for ...