When it comes to identifying your brand, your logo is probably the ... customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

One recent study, for instance, found that the best logos ... told Fast Company earlier this year in a fascinating piece on how people seem to have inborn reactions to particular colors.

Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy carefully considering what you want your ...

The specific colors used in a company's logo have a significant ... "If a feeling of reliability is desired, blue might be the best choice, while a purple logo may be preferred for a feminine ...

green and blue could make them perceive the company as more ethical. Or blue. A new study from University of Oregon and University of Cincinnati reveals that a logo’s color can influence whether ...

The logo is identical to Massachusetts-headquartered Progress Software, with the exception of colour. Canadian Energy Centre went with a blue and white palette, while the tech company opted for ...