A marketing strategy determines how to reach prospective consumers and turn them into buyers. It contains the company’s value proposition, key brand messaging, data on target customer ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Effective differentiators depend a lot on context and business model, of course ... Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works ...

The Bottom Line The McKinsey 7-S Model is a framework for optimizing organizational design through analyzing seven core elements: strategy, structure, systems, shared values, skills, style ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.