There is no one key to building an online brand in 2023. Rather, it requires a combination of several things to be done. Luckily, building a brand online is as simple as it's ever been with access ...

Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation.