“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

The Skims partnership is the latest Nike effort to grow its women’s business. In recent months, it’s debuted the first signature shoe of WNBA star A’ja Wilson, launched an advertising ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Last year, Skims became the WNBA’s official underwear partner and used Cameron Brink, Skylar Diggins-Smith, Candace Parker and Kelsey Plum in its marketing.

In a press release, Kardashian said that "Nike and Skims share a deep commitment to ... U.S. Soccer's Sophia Smith Wilson, Las Vegas Aces WNBA star A'ja Wilson and New York Liberty champion ...