In a viral TikTok that has over 400,000 views, makeup artist Sharon Wu explains that many beauty trends from East Asia are lumped together as K-beauty, “Just because a makeup look is on an East ...

Chinese beauty brand Florasis is so confident in its peerlessness that it has unofficially made being “the world’s most beautiful makeup” its claim (content creator Jeffree Starr made a ...

An African content creator went viral after Chinese locals in a Beijing mall crowded around to see her African baby, who was strapped against her back.