Marketers have a scale problem with over-the-top advertising. Advertisers struggle to find an audience within publishers' OTT apps that's as big as TV audiences. Adobe and Roku — two of the ...
Leon Siotis, managing director, UK and Southern Europe at SpotX, looks at the development of OTT video services in Europe. There has been a habitual shift in the way audiences watch video content on ...
Ponman, the dark-comedy thriller starring Basil Joseph, is set for its OTT debut on JioHotstar from March 14. The film, directed by Jothish Shankar, was released in theatres on January 30 and ...