Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...