The university said it is also sunsetting the “UofSC” logo adopted in 2019. The new branding will take effect on Jan. 4, 2023 with some changes going into effect immediately.

The iconic tree-and-gates will remain as the official academic logo. It becomes the official mark for academic branding. The university will introduce a new block-letter USC spirit mark that ...

The school will now be known as the “University of South Carolina, USC, South Carolina or Carolina” in marketing and editorial materials. Athletic logos will not be impacted by the change. The ...

(University of South Carolina) The changes include discontinuing the use of the “UofSC” logo mark that was adopted in 2019. The university will be referred to as the University of South Carolina, USC, ...

The University of South Carolina is updating its logo to a more simplified design and reverting to an old abbreviation—USC, instead of the currently used UofSC—in its marketing and editorial content.

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...

The university announced it is rebranding to “USC” after three years as “UofSC,” but Twitter and Instagram won’t reflect this change.

The change has cost the university $100,000 so far. ... Jeff Stensland said this money has gone toward changing signage, sidewalk graphics and t-shirt giveaways sporting USC’s new logo.