Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...
As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...
For all of you hardened runners who head outside despite below-freezing temps, the Hovr CGR Connected is your new go-to shoe. CGR stands for ColdGear Reactor, Under Armour’s closed-hole mesh upper ...
Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new ...
Under Armour is scoring with its new Hovr running shoes, released last week and positioned to compete with the Adidas Boost line and Nike Epic Flyknit React. Jefferies analyst Randy Konik in a note ...
Under Armour is hoping Hovr can lift it above the competition. The company's executives told analysts on its quarterly earnings call Tuesday that the shoe platform, which launched in February, has ...
If you’ve ever used a running app then you know that they can all begin to blend together, and the same thing can be said about running shoes. There are so many on the market that all seem to promise ...
You’d be forgiven for glancing at this shoe and thinking it’s not a performance trainer. But, Under Armour has packed a slew of running tech into this shoe—some visibly called out and others under the ...
You can’t slam dunk without defying gravity for a few seconds. That’s why Under Armour is applying their patented HOVR technology to a shoe designed specifically for basketball players. Dropping ...
Under Armour’s newest foam, named HOVR, released at the end of January (right around Outdoor Retailer) and debuted in new two running shoes: the Sonic and the Phantom. The Phantom represents the ...
For 21 years, Under Armour has been developing apparel specifically designed for athletes — even performance pajamas for Patriots. Over the last decade, this effort expanded to include quality ...
However, Vikings wide receiver Justin Jefferson created nightmares on and off the field.Jefferson caught seven receptions for ...