Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...
Hawthorn Football Club

Hawthorn x Under Armour

Hawthorn joins a number of prominent global leagues and athletes in Under Armour’s lucrative partnership stable, including ...
The New York Times

Can Under Armour disrupt soccer? ‘It’s not a far walk from an NFL pitch to an EPL pitch’

What is the one thing elite athletes and coaches have in common? Kevin Plank, founder of sportswear brand Under Armour, should know; he has met with enough of them in the past three decades. Plank has ...
Sports Illustrated

Georgia Tech Inks A New 10 Year Deal With Under Armour; What does This Mean For The Yellow Jackets?

Starting July 1st, 2026, Georgia Tech will have a new apparel partner, Under Armour. Georgia Tech will wear Adidas for the rest of its deal until the end of the 2025-2026 school year. Here is the ...