Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...

Young adult drinkers are more likely to perceive alcohol products as "unappealing" and "socially unacceptable" if they display prominent health warnings, according to new research. The University ...

But we’ve also been taught that fat is unhealthy and unappealing. And this tension may explain why bacon has one of the most unusual and underappreciated packaging formats of any supermarket ...

The greenish-brown Pantone 448C is being used on cigarette packs in the UK and Australia. It’s not the first time the color has been used to as a deterrent.

Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds ...

By aligning product design, packaging, and messaging with consumer expectations and desires, brands can uncork a more compelling experience. Editorial Standards Reprints & Permissions LOADING ...

The greenish-brown Pantone 448C is being used on cigarette packs in the UK and Australia. It’s not the first time the color has been used to as a deterrent.