Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...

Young adult drinkers are more likely to perceive alcohol products as "unappealing" and "socially unacceptable" if they display prominent health warnings, according to new research. The University ...

But we’ve also been taught that fat is unhealthy and unappealing. And this tension may explain why bacon has one of the most unusual and underappreciated packaging formats of any supermarket ...

Asda has introduced vacuum packaging on its fresh beef mince Credit: PA. Asda introduced vacuum packaging on its fresh beef mince in stores at the end of March.. By swapping away from the ...

SHOPPERS have been left fuming after discovering supermarkets are now selling their mince meat in vacuumed packaging. Six months ago, Iceland repackaged its beef and pork mince range into… ...

The greenish-brown Pantone 448C is being used on cigarette packs in the UK and Australia. It’s not the first time the color has been used to as a deterrent.

By aligning product design, packaging, and messaging with consumer expectations and desires, brands can uncork a more compelling experience. Editorial Standards Reprints & Permissions LOADING ...

Asda has introduced vacuum packaging on its fresh beef mince in stores at the end of March, and says it will use 60 per cent less plastic. An Asda spokesperson said: "We're focused on delivering ...

The greenish-brown Pantone 448C is being used on cigarette packs in the UK and Australia. It’s not the first time the color has been used to as a deterrent.