The changed logos include the tree and gates logo, the UofSC branding. Education USC releases new logos By Lucas Daprile. Updated January 10, 2019 9:13 AM. University of South Carolina released ...

The university said it is also sunsetting the “UofSC” logo adopted in 2019. The new branding will take effect on Jan. 4, 2023 with some changes going into effect immediately.

USC and Pac-12 logos are covering the field with the Rams and Packers playing ...

It’s a new era at USC. The Trojans are moving into the Big Ten, and that means the next time you watch a USC sports event, you will see a Big Ten logo on the field or court. This seems to be the ...

The university announced it is rebranding to “USC” after three years as “UofSC,” but Twitter and Instagram won’t reflect this change.

Would a reasonable person confuse a USC logo on a garnet-and-black ball cap in Columbia, S.C., with the same letters on cardinal-and-gold sportswear worn by a Trojans fan at the Coliseum ...