The Layout Advantage. Andrew Lokenauth, consumer expert with experience in retail psychology, said these typical layouts are no accident. “These stores are playing mind games with your wallet ...

You may have noticed how many of the grocery stores you visit have similar layouts -- you can find the milk in the back, fruit up front and more packaged and processed foods in the middle. Those ...

Andrew Lokenauth, consumer expert with experience in retail psychology, said these typical layouts are no accident. ... How To Beat the Grocery Store Layout To Save Money. Show comments.