With all the original design done for this truck, and since ICON hadn’t done many—or any—old F-100s, Ward guesstimated this one cost close to $500,000. “Though if we got into a repeat mode ...

When it comes to Icon’s latest build, all that’s new is old again. For many of us, making an old car or truck run like new again is to restore its magic. Sometimes when we do, though, we’re reminded ...

Fortunately, Icon's latest creation manages to combine the old-school charm of a 1970 Ford F-Series pickup with the dynamic capabilities of a modern machine, with a few contemporary comforts mixed in.

This 1950 Chevy started life as a 3100 5-window half-ton pickup, and Icon founder and lead designer Jonathan Ward describes it as the first of the company’s Old School Edition Thriftmaster builds.