Despite mountains of criticism, users are still using the filter for various reasons including, “scaring” themselves into ...

The turbulence surrounding TikTok over the past few months—from its brief shutdown in January to the new April U.S. TikTok ...

The “anxiety” mirror trend is similar in meaning and action to the “anxiety” dance challenge. In the “anxiety” dance ...

I fear it is time I make a confession: I’ve become completely obsessed with a TikTok recipe. I know, I know—I’m usually ...

Beef tallow — a rendered form of cow fat — is the internet’s latest beauty hack. It’s normally used in cooking for deep ...

Doechii, the winner of the best rap album award at the 2025 Grammys, is behind the song that sparked the trend taking over ...

If a U.S. company buys TikTok, it could mean we’re all safe to keep using the app after April 5. At this point its not clear ...

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be ...

Truist tells investors that a recent surge in usage for #lululemon appears to be outpacing trends for other brands over the last 30 and 120-day ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.