The legal issues for Tiger Woods' new company Sun Day Red's logo keep coming as now sportswear giant Puma has launched a fresh challenge ...

Sun Day Red and Tigeraire are now involved in two separate lawsuits - one motioned by each side - relating to the respective companies logos ...

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo.

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...

PINEHURST, NORTH CAROLINA - JUNE 10: A detailed view of Sun Day Red logos are seen on a hat and shirt worn by Tiger Woods of the United States during a practice round prior to the U.S. Open at ...

Tiger Woods’s Sun Day Red faces another legal hurdle. Puma filed a last-minute notice of opposition against Woods’s brand, according to a filing on Jan. 2, saying the Sun Day Red logo ...

This move puts a stop to Sun Day Red’s efforts to trademark its logo of a leaping tiger, composed of 15 lines to symbolize Woods’s 15 major championship victories. Its red color comes from the ...

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Sun Day Red's logo also features a tiger leaping from left to right. The lines that make up the tiger are different for each logo, both in their thickness and their arrangement in the image. Ad ...

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.

Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand ...