According to the Asia Pacific Breweries-owned brand, these district bottles showcase artwork which is inspired by cultural elements that define each district. The public gets to vote for the district ...

SINGAPORE/BRUSSELS (Reuters) - As a two-month battle with Heineken for control of Tiger beer risked turning ugly, Thai billionaire Charoen Sirivadhanabhakdi telephoned Lee Hsien Yang, chairman of ...

Brief Tiger Beer wanted used consumer insight to repackage its product and generate excitement among influential endorsers in the online space. People For G2 and Interactive Kuala Lumpur: general ...

The Malaysia beer market is crowded, with an array of seemingly generic brands jostling for attention and share. Tiger needed to remain relevant among its young target audience of 21- to 30-year-olds, ...

Patrick Lam has spent the past 25 years rolling foil from beer bottles into his famous ‘beer ball’. (Muhammad Rabbani Jamian @ FMT Lifestyle) His children said he was crazy. Others shot puzzled looks ...