The Genuine is a new restaurant in Phoenix that has debuted in a 1960’s bank from the architect Ralph Haver. The building was previously used for The Vig, but now the new wood fired cuisine ...

Reservations for The Genuine can be made at Open Table. The Vig had been in the space since 2010. The building was originally a mid-century bank designed by noted Phoenix architect Ralph Haver .

The Vig is leaving uptown Phoenix on Dec. 19, but it won't be gone for too long. A spokesperson confirmed the The Vig will move into a new location in central Phoenix, slated to open sometime in 2022.

“This used to be The VIG Uptown…. we decided to refresh it and do something new,” said Jeremy Pacheco, Culinary director for Genuine Concepts, to ABC15. “We named it The Genuine, we put in ...

The Genuine, located in North Phoenix, is a modern American restaurant known for its innovative approach to classic dishes. The menu features a diverse array of offerings, from wood-fired pizzas ...

Now, as of April 2020, Pacheco manages all kitchens for Genuine Concepts as the culinary director. "It is real exciting to go from one place to managing nine restaurants," Pacheco says.