And ever since 2012, there’s been an Elf on the Shelf balloon at the annual Macy’s Thanksgiving Day Parade. Bell and Pitts say they are humbled by the overwhelming success of The Elf on the Shelf.

The doll-based holiday game became so popular that in 2008 The Elf on the Shelf Boy doll earned a Best Toy Award from Learning Express Toys – a specialty toy and game retailer.

The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

Facebook / The Elf on the Shelf In 2005, my mom and Chanda wrote " The Elf on the Shelf: A Christmas Tradition ." They then submitted the manuscript to traditional publishers, but no one wanted it.

The Elf on the Shelf has been a best-seller every year since 2013. The book says that at night, the elf flies back to the North Pole to tell Santa how children are behaving, before returning to ...

Elf on the Shelf, a pixie elf from the North Pole, gained fame from a 2005 picture book written by Carol Aebersold and her daughter, Chanda Bell, with illustrations by Coe Steinwart.

Elf On The Shelf 2015: ... with the original book selling more than 8 million copies and hitting No. 1 on USA Today’s bestseller list this month. An elf-based TV movie, ...

Elf on the Shelf is the established option. Since it debuted in 2005, more than 13 million have been sold, according to the company's website . The company refers to sales as "elf adoptions." ...

Elf on the Shelf is a Christmas tradition that began in 2005 after author Carol Aebersold and her daughter Chanda Bell published the children's book. The book came with a personal elf for parents ...

As spies go, he is undeniably adorable. The Elf on the Shelf, a rapidly growing phenomenon based on a 2004 book by Carol Aebersold and Chanda Bell, has become a beloved Christmas tradition for ...