Another factor behind the “First Dress Phenomenon” could be that powerful moment when a bride sees herself in full bridal ...

But the phenomenon continues to be utterly fascinating to vision scientists like me, and for good reason. The very existence of “the dress” challenged our entire understanding of color vision.

In the days after the dress went viral, my guess was that the dress had something to do with illumination. In 2017, I published a study showing that this was, indeed, what was happening .

But the dress was more than just a viral phenomenon − it was a boon to science. And if you participated via a tweet, a click on a poll or an argument at the dinner table, ...

“The dress” debate marked a turning point in the culture of the internet and the unraveling of our shared reality. ... (including this one) weighed in on the phenomenon.

Little black dress phenomenon explored in new exhibition It will feature designs by the likes of Coco Chanel, Yves Saint Laurent and Gareth Pugh. Lucinda Cameron. Wednesday 16 November 2022 15:52 GMT.