The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Rangers and Astros wore "Together for Texas" t-shirts, featuring both teams' logos, during batting practice Friday.

The iconic Texas Longhorns logo is one of the most recognizable symbols in college athletics, and for most fans, it's untouchable. But one social media influencer sparked a wave of discussion by ...

The Rangers announced Thursday that they will sell “Together For Texas” T-shirts for a minimum donation of $25 throughout the weekend series against Detroit. All net proceeds from the T-shirt sales ...

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo. Naturally, it's no mean feat to redesign a beloved emblem, but graphic ...

The iconic Texas Longhorns logo — a symbol deeply embedded in tradition — is stirring fresh debate online after a social media influencer unveiled a modern redesign of the classic “Horns Up ...

Texas is at the forefront as revenue-sharing and NIL deals transform college sports, creating new financial divides among top programs.

Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.

The $500M private equity play to boost Texas college football programs Texas Permanent School Fund teamed up with Velocity Capital Management to fund $500-million Collegiate Sports Initiative.

All proceeds from "Texas Strong" T-shirt sales go to the Texas Sport for Healing Fund and helps those affected by the July 4 floods.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...