Tesco ’s retail media arm has launched Tesco Media Creative Studio, which will work with brands to quickly create compliant ...
Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ...
It’s fairly rare for a brand to actively encourage its customers to buy from a competitor. However, in calling on consumers to visit their local when pubs reopened earlier this year, Tesco produced ...
Hmmn, how to stand out in a crowded Christmas ad market? If you’re Tesco, the answer is: dial up the sweet treats by turning everything – from houses, lampshades and animals – into gingerbread. And ...
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts At its Upfronts presentation ...
Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases Tesco ...
LONDON, Jan 15 (Reuters) - The new boss of British supermarket Tesco has drafted in BBH, an advertising agency behind a series of high profile campaigns, to rebuild its brand after an accounting ...
Nov 10 (Reuters) - British grocer J Sainsbury's appeal against arch rival Tesco PLC's "Price Promise" advertising campaign has been dismissed by Britain's High Court. Earlier this year, Sainsbury's ...
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