To reach your target market with the right promotional mix, you first must know who and where they are. For a local business with a broad market, this is usually dictated by geography.

The marketing mix is defined as the "4 Ps" of marketing: product, price, place and promotion. An extension of the "4 Ps" is positioning, people and packaging. Write a one- or two- sentence ...

Before your business can realistically or effectively begin a marketing campaign, you'll need to be able to answer two vital questions: what is your target market, and ...

The marketing mix elements that form a marketing mix strategy are interrelated and when brought together, they help in establishing the position of a product within the target market.

The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people ...

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

An important note about niche target audience marketing: Your message will likely be seen by less people. That’s ok. It’s better to reach fewer people if they are the right people.

Your target customers are those who are most likely to buy fromyou. Resist the temptation to be too general in the hopes ofgetting a larger slice of the market. That’s like firing 10 bulletsin ...